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In the spirit of continuous learning, we at Seraph Studios are constantly learning, re-learning and improving our skills. Experience has told us that there is always something to learn no matter how basic or advanced the content presented is, and so with an open mind we have registered for the eUsahawan Internet Marketing level 1 class. This day was a day where we took learning online marketing with an open mind in order to allow maximum learning capacity.
The closest venue available for the latest Penang session was at UiTM Permatang Pauh. It’s always exciting to visit a new place, and it was a nice campus with adequate facilities.
It was a full day course which covered the following topics:
It sure was a lot of topics to be covered in roughly 8 hours and the coach of the day, coach Devi was not only concise and straight to the point but also related the various techniques to real-life uses, which made learning online marketing easy for the participants.
It was quite a big class, with nearly 50 participants coming from all walks of life and age groups. Age is definitely not a deterrent when it comes to internet marketing if one has the heart to pick-it-up. Truth be told, one can no longer afford to ignore online marketing in this time and age, be it for personal branding, or marketing your business, most of the promotion activities are now taking place online.
We may not realize it, but we have been involved in marketing from the day we were born, from trying to get our parents attention, to trying to be friends with that popular kid in school and finally to trying to secure employment at the most up and coming company in town. Everyone has been marketing themselves and we continue to do so whether we realize it or not. Some people may have more success at it while others are simply not excelling at it, hence the need for marketers and personal branding coaches and if you’re more of a DIY person, online marketing training courses like the series of training courses provided by MDEC’s eUsahawan initiative.
It was a very hands-on one day course as coach Devi walked us through various steps to setup the tools needed for Facebook marketing, Whatsapp marketing as well as basic SEO keyword research. Even though it was more of a beginner class, but there are some key take-aways for the Seraph Studios team. We certainly look forward to attending the higher level classes as and when they are available, oh we forgot to mention that the class is FREE and anyone can sign-up for it at https://eusahawan.mdec.my/, dates, locations and seats are limited by the way, so it would serve you better if you signed-up early.
Once again we’d like to extend our sincere gratitude and thanks to MDEC for sponsoring such a meaningful program, as a wise people ensures a strong economy not monopolized by a few large corporations. Learning online marketing is a lifelong journey, as such we can’t thank coach Devi enough for her patience and great sharing of knowledge with the class, definitely a friendly and knowledgeable coach. It was definitely an enjoyable experience Learning Online Marketing with eUsahawan.
Lastly, do not hesitate to contact us for a FREE consultation, we’d love to discuss possibilities in helping elevate your business to greater heights!
It was the start of a magical experience as we embarked on a journey of self-improvement at the MaGIC Symposium 2017. It has been years since I last visited Cyberjaya and sure enough there has been major changes.
Next up, the first Keynote of the day was presented by Tom Kelley, partner at IDEO, who talked about Creative Confidence and Entrepreneurship. He talked about the importance of developing confidence through creativity that is unique to each of us. Often times we may not think too highly of our own creativity, but if we look deep enough, we may as well find that unique creativity in us that will allow us to stand-out.
He also stressed for us to be creative in seeking solutions to problems which appear to be inherently impossible to solve. Trial and error is also an integral part of the creative process, we should always test out our ideas in order to reduce the cost of failure and gain valuable insights.
Next up, the first Keynote of the day was presented by Tom Kelley, partner at IDEO, who talked about Creative Confidence and Entrepreneurship. He talked about the importance of developing confidence through creativity that is unique to each of us. Often times we may not think too highly of our own creativity, but if we look deep enough, we may as well find that unique creativity in us that will allow us to stand-out.
He also stressed for us to be creative in seeking solutions to problems which appear to be inherently impossible to solve. Trial and error is also an integral part of the creative process, we should always test out our ideas in order to reduce the cost of failure and gain valuable insights.
The next session was a masterclass by Julia Youngs from Creative Startups who talked about Re-Thinking Innovation. She mentioned that innovation means different things to different people and that we should never understimate our own ideas. There are multiple ways to innovate, and this includes innovating on products and solutions, delivery methods, or in the business model itself.
Ideas are often generated based on our own desires, needs and identity. We need to find ways to turn our ideas into opportunities. Julia mentions that there is an opportunity where there is market demand, and if we are able to execute the necessary actions well to create the willingness of people to pay for the job done, then you have successfully created an opportunity through innovation.
There were two Fireside Chats, the first one titled Rise from the Ashes presented a line-up speakers:
The chat was moderated by Tanuja Rajah.
The second Fireside Chat was titled Opportunity and Challenges for Startups in IOT with the following speakers:
The chat was moderated by Ainsya Mydiana Ahmad Madzian, Manager, Malaysia Digital Economy Corporation.
After the chats, we had a Master Class with Alletza Senn, Co-founder & CEO, Sparkline Pte. Ltd. On 10 Practical Ways to get started with Google Analytics.
She shared that you need not be an analyst in order to gather data on your web presence, and there are tools which allow you to do so without even logging into Google Analytics. A most useful session which will allow Seraph Studios to provide better services and more accurate analytics to our clients.
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