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Search Engine Optimization (SEO) is simply the process of optimizing the content on your website to maximize organic traffic coming from search engines such as Google, Yahoo and Bing.
To make it simple, how do we search for information on Google and other search engines? We type in a keyword or key-phrase, and Google will match web pages which it thinks is a good match to your entered search term.
Search engines are getting more intelligent, and the results which they show are getting more accurate with each new update.
So how exactly do you do SEO for your business website? We do it through copy writing for your content naturally, and thus why we call it SEO Copy Writing.
Popular key-phrases for your industry are identified and carefully weaved into the content of your web page, allowing search engines to index your web pages and show them as relevant search results in the future.
Now, imagine your website does not have popular search phrases, this makes it impossible for search engines to relate your website and show it as a relevant search result.
We hope you do not follow the mistakes of others by not leveraging the benefits of SEO for your website. In short, if you don’t do SEO for your website, you are better off not having one to begin with, as it would not be discovered by anyone.
As of 2018, the world’s Internet users have passed the 4 billion mark, 25 million Malaysians are online and 53% of these Malaysians use search engines weekly!
31% of Malaysians are first introduced to a product or service via online media, which is your business website.
Imagine the staggering amount of traffic you could drive to your business website with a well-executed SEO strategy。
We want to pull relevant traffic to our website, as these will most probably turn out to be quality leads which have a higher chance at conversion. Which is why organic search engine traffic is the best traffic. You may ask why?
It’s simple, because these people are already searching for the term which your content is ranking for. When people search for specific terms, it means they are looking for a solution, and your business can provide the solution for them. This works way better than “pushing” out advertisements asking people to buy from you.
The cost of SEO is significantly lower than running paid ads, thus decreasing acquisition cost per customer. You could even say that SEO is FREE if you have the experience and know-how to implement it yourself.
Otherwise the only cost you incur for doing SEO is hiring a trustworthy SEO agency to help grow your rankings.
As mentioned above, by putting out good content with a well-thought-out SEO strategy, we are able to pull more relevant traffic to your business website. Traffic which reaches your website via SEO strategies are more likely to convert as the audience fits your website content.
This also means that there’s an intent in the search, an intent to look for a service or product to solve their problem, and your website fit their search intent. So, the likelihood for conversion for traffic with intent is exceptionally high compared to traffic which came from a paid advertisement.
We’re in business for the long-term, and unless you are a multi-million-dollar company, you probably don’t have the marketing budget to put out paid advertising for the long term. Your best bet then is to pull traffic to your business website instead of pushing out ads.
Having well written SEO copy will give you a cost-effective long-term traffic magnet which can last you years without additional cost once the content has been put up. We think it’s a no-brainer.
As mentioned above, the content on your website lasts a long time. A well written piece can last several years and keep pulling in relevant traffic, giving you consistent results over a longer period of time. If you are out for long lasting results, then your best bet is to get your website content search engine optimized.
Google loves content, but there’s one thing Google loves even more, relevant and optimized content. Google has a reputation to maintain, as such they are stringent in filtering and matching relevant content to searchers. Imagine Google giving you irrelevant search results every time you searched for something, chances are you won’t be using Google anymore.
The only way for you to pass the Google or any search engine’s test is by putting out well-crafted search engine optimized content. This will help search engine spiders to crawl and index your website as accurately as possible, and subsequently serve your website as relevant search results in your industry.
Having good SEO content on your website will help improve your overall online marketing efforts. Be it social media or SEM, you will see an overall improvement in your online marketing ROI as any complementing marketing activity will serve to support and push your rankings even higher.
Good SEO copy can be tweaked and re-used in social media and other marketing channels, which will then point back to your website, thus increasing the results of your overall online marketing effort.
We know that Google updates their algorithm often, sometimes it’s to tackle some unscrupulous black hat practices, but oftentimes it’s to improve overall user experience.
The only sure-fire safe way to stay in Google’s good books is to produce killer content which is search engine optimized. Killer content needs to be relevant to the search term you want to rank for as well, as such there is still no avoiding SEO-ing your copy writing.
Good SEO Copy Writing not only gives users relevant content that’s helpful, it also helps to build your brand. Users who frequently find your web page in their search results will tend to remember your brand more easily. Having good SEO copy will increase the repetitive appearance of your brand in the search results for your target audience and thus helps to build brand retention in them.
Search engine results pages (SERPs) will always try to serve the most relevant search results to the user. By optimizing your content for your target keywords, you increase the chances of search engines serving your web page as a relevant search result.
As more users click-through to your web page, search engines will see that your web page is more relevant than the one above and increase your ranking over-time. Having good SEO copy will eventually land your website on the front-page of major search engine results.
The Internet or World Wide Web as its name suggests, is meant to be inter-national or world-wide. We are fortunate to live in this era, as we now have the means to penetrate global markets while operating from our home country.
If your site has good, relevant and optimized content, then it has the potential to not only reach local markets, but international markets as well. The only limit you have is by not taking action to do SEO properly.
As mentioned previously, we are in business for the long-term, as such we would need a long-term marketing plan. Now equipped with the knowledge on the importance of SEO, let SEO concepts guide your long-term marketing strategies.
Either plan your marketing strategies around your SEO strategy or vice-versa, if you already have tons of good, relevant and optimized content, why not use it in your marketing strategy?
Conversely, create relevant content to complement a new marketing strategy, all with the conscious decision to SEO your newly created content so that it brings relevant traffic for your marketing campaign.
We mentioned earlier how you can build your brand with SEO copywriting. What do you think happens if people keep finding relevant content and solutions on your business website?
They begin to trust your brand, even the search engines will start to recognize your brand authority in your industry. The key is to keep putting out good, relevant and optimized content.
We all want a good user experience when surfing the web, but are we providing users who visit our websites a good user experience? Often times we are met with irrelevant content or a badly designed website, or both.
Now, with a nicely designed website, your next step would be to provide relevant content to your users. To achieve that, you need to make sure your content is optimized for the relevant search terms users will search for.
Doing this will ensure search engines refer relevant traffic to your website, and subsequently have a good experience going through your content.
As consumers, we do our research online these days before making a purchase. The same goes to your customers, they are most likely doing research before deciding to purchase your products or services.
Knowing this, it is a good opportunity for you to impact your customers buying cycle by using well written copy to convert them.
SEO is a long-term strategy, taking as long as 6 – 12 months to see significant rankings. However, once you make it up to the top of the rankings, you rarely go back down.
The only reason your rankings would drop is either due to SEO competition or a major change in the Google algorithm.
So, take your time and build a steady foundation of optimized content, this will solidify your position more easily compared to any black hat techniques.
The major benefit of online marketing is that everything you do is trackable and quantifiable, try putting up a billboard and ask your agency for statistics and conversion rates and you will be greeted with a blank stare.
Data is crucial in the digital age, it can be the determining factor to steer your business in the right direction, or continue to sail blindly in the digital ocean and hope you don’t hit a digital ice-berg.
Rest assured though, all your well-thought-out SEO copy can be tracked and quantified, giving you insights into your users and enabling you to make more educated business decisions.
Building a brand may be tough, however maintaining a good online reputation is even more vital to preserve a positive brand image.
Well-crafted SEO copy ensures that your online reputation is protected, as you are assured that the content you put out are not only positive, but relevant to searchers.
The digital age is an age of opportunity; however, it is also an age of action and speed. Those who take action first will get ahead of the competition, while the non-action takers will be left in the dust.
There are still plenty of opportunity, as many businesses are still ether deciding whether to get on the bandwagon or in the transition stage.
It is time to take action quickly to build up a solid foundation of SEO copy for your business website and stay ahead of your competition.
Google updates their algorithm often, and one such update sees Google placing more importance on local search.
The Google Venice update, for instance, made it critical for businesses to have a dedicated landing page for each of the locations they service and optimize the page with the relevant keyword combination.
It is obvious the importance of having to optimize your content in order to put out relevant information to your users.
We mentioned previously that SEO copy is trackable and quantifiable as it is a webpage and there’s a ton of data you can collect about your users.
You can track how long the user spent on your page, where do they exit to. This gives a lot of insight into the behavior of your users, which gives you vital signals as to which content is popular, allowing you to tweak your SEO and content strategy instantly.
This is just touching the surface of the amount of data you are able to collect about your users, and in the digital age, knowledge is power.
Well written copy can be quickly tweaked and used in other forms and media, what more if it is search engine optimized content.
You can integrate your marketing mix with SEO copy and spread the SEO goodness over to your social media channels and email marketing with some minor tweaks to adapt the content to the medium.
Let’s face it, people generally do not trust advertisements. We all know that SERPs have advertisements on the top and right of the page, would you rather click on an advertisement or an organic search result?
Our guess would be that the majority of people will click on the organic result instead of the advertisement, and the only way to appear on the top of SERPs is to have good, relevant and optimized content on your website.
You have read about the benefits SEO can bring for your business and are probably thinking that this will probably cost me an arm and leg to implement. Well, SEO isn’t cheap, nor is it expensive, it is in fact the most affordable way to increase your online conversion rates. SEO services typically cost between USD1000 onwards and scales accordingly to client requirements. The cost of SEO in Malaysia will range similarly, only you are paying in MYR instead of USD.
The returns are invaluable, as once you are ranked on the first page of search engines, the organic traffic you receive will not only increase, it will also be more relevant. Now don’t you wish your business website could rank #1 on Google?
If you have a limited budget and can’t decide whether to invest in SEM or SEO? Take our advice and start with SEO, it will prove to be the smartest marketing investment you have ever made. SEO is a long-term investment, which delivers results to you long-term without the need for advertising, and if you do SEM advertising in the future, your SEO investment will be able to give your advertising efforts a boost too!
In fact, as you are reading this article, your competitors are probably growing their business significantly through SEO. Put an end to cold calling, business networking and other “push” advertising by investing in your first SEO campaign today!
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