Embrace social to future-proof your business

Social media refers to websites which provide users with social interactivity. Twitter for instance is designed to allow users to post short messages or ‘updates’, so the user is ‘sharing’ their life experiences with their online community. Facebook, in-contrast is a full-featured social networking website which allows users to share longer messages, photos, videos, organize and join events, create community groups and pages etc. Then there are the professional social networks such as Linkedin, where people share more professional messages.

Social Media Marketing is the act of using social media websites as a channel to publish marketing information, interact with customers and sometimes even to the extent of selling. Strategic and intelligent use of social media can lead to gaining traffic and attention as well as building a relationship with prospects and customers.