Malaysia, one of the fastest growing nations in South East Asia has a population close to 32 million as of January 2018, with over 76% of the nation urbanized. Having a high urbanization rate allows its population access to the latest technologies, as such almost 79% of Malaysians have access to the Internet and close to 75% are active social media users. In recent years, mobile has been the preferred platform for Malaysians to access the Internet with a 68% penetration rate. Mobile users have been growing rapidly, having a growth rate of 2% since January 2017, in ten years’ time there will be close to 80% of the population accessing the Internet via mobile devices.
It is reported that Malaysians spend an average of 8 and a half hours accessing the Internet, of which 3 hours are spent on social media. The number of Internet users mean little if the mentality of the users are conservative, however Malaysians possess a positive attitude towards technology with 60% of users believing In the opportunities offered by technologies as well as preferring to complete tasks digitally whenever possible. This is a positive outlook for e-commerce, online booking systems or even prospecting online. What does this mean for businesses who are still not online? Well it simply means that you are missing out on a huge potential of having your business found by millions of potential customers across the nation. There’s no better time to embrace digital than now! You may not see instant returns on your initial investment into digital, but the returns will come eventually if you are online.
If you are still not convinced of the importance of digital for your business then perhaps you should consider the potential of a digitally connected business being found online. Reports from Hootsuite say that out of the 25 million Malaysian Internet users, 53% use search engines while 18% look for product information online on a weekly basis. Users can’t find what’s not there, and a business that’s not digitally connected will not show up on these users search results.
The top 5 websites ranked by Alexa in January 2018 are Google, Youtube, Google Malaysia, Lazada and Yahoo, with Facebook coming in at number six. Four out of the top five websites visited by Malaysians are search engines, Youtube being the second largest search engine globally for the uninitiated. Don’t take my word for it, believe in the stats and numbers presented. Don’t be left behind while competitors speed ahead on the digital highway, leaving the laggards in the dust. Don’t continue to waste precious advertising dollars on traditional media, 31% of users who bought a new product or service were first introduced to it via online advertising! Don’t put off your business’ digital strategy any further, if not now then when?
Time is not slowing down, and the digital landscape sure isn’t waiting for anyone, the longer you wait the more you lose out, it’s that simple. With that I’d like to bring this piece to an end, do leave your views on the importance of digital for businesses whether you are a business owner or not below. I’d love to hear your different opinions. Till next time. All reported stats and figures are based of the Hootsuite Digital in 2018: Asia Pacific Report.
Web Presence, Online Presence or Internet Presence, these terms are used interchangeably, but what is Web Presence? In today’s connected world, almost everyone has a web presence, usually it’s on social media, forums, personal websites or blogs or as simple as email. Wikipedia defines the term as “the appearance of a person on the World Wide Web. Web Presence can be measured by the amount of sites a person or business has, as well as the authority and reach of said presence via Search Engine ranking, web traffic, popularity, and number of backlinks. Now Web Presence is more than the quantity of social media accounts you have or the number of websites you have. It is also about the quality of your presence on the Internet, does it generate a lot of traffic daily? Do you have a lot of followers on your social media account? Is your audience engaging with your content? Anyone can have hundreds of websites and social media accounts, but what use is it if there’s no quality in the content that’s being posted and shared on these platforms?
It is also about the influence of your Web Presence, does your website carry authority? Are people taking notice of your Web Presence? Do they revisit your website, or introduce it to their friends and family? Most importantly, is it benefitting your audience to visit your website, social media? Web Presence is defined on Wikipedia as being “the appearance of a person or organization on the World Wide Web.” And “the amount of web presence can be measured in the amount of sites a organization or individual has, which can include their own website, social network profiles, and their site’s search engine ranking, traffic, popularity, and backlinks.” Can you identify and list out the various Web Presence you have right now that’s representing yourself and your business online? Make sure you have the appropriate representation online in order to stay competitive in today’s marketplace.