Ecogreen is an innovative Singapore based R&D and manufacturing company for complete LED retrofit lamps; with contract manufacturing facilities in Malaysia and China. It continuously develops and integrates the latest available technologies into its complete LED retrofit product range. Constantly applying the latest technologies in LED development, ECOGREEN’s products continue to out-perform competitors’ products. We had the chance to design a series of magazine ads for Ecogreen using animals to represent the different product features. The Chameleon represents the Chameleon technology which is able to mimic the warmth of sunlight, The Owl represents the dimming capabilities of the lamp to dim all the way down to 0%. The Lion represents superior and dominating quality in Ecogreen’s product range.