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In a world saturated with content, every business owner is vying for attention. However, wise content marketers understand that not just any attention is important to a business. Only attention from the right audience will bring positive impacts to your business, and it is the duty of any self-respecting content marketer to drive the right audience to their business website.
If you want your business website or blog to rank high in the SERPs (search engine result pages), then you need to follow these SEO commandments. There are ten of them, and if you adhere to all of them, then you will see your website or blog start climbing up the rankings on the SERPs. In this blog post, we will go over all ten of the SEO commandments so that you can start putting these SEO best practices into practice and see results.
Let's get started.
Do your research. This is one of the most important pieces of advice that you can give to website owners. You need to understand who your target audience is and what kind of content would interest them.
Identify your audience and speak their language. Before you can optimize your site for search engines, you need to know who your target audience is and what they're looking for. Once you know that, you can tailor your content to their needs. For example, if someone is looking for information about a particular topic, make sure that your content includes relevant information about that topic.
On the flip-side, if you don't know what they're looking for, or if you don't have the right content to offer them, they'll quickly move on to another site. It's important not to be afraid to change course; SEO is an evolving process and what worked yesterday might not work today. Be willing to experiment and try new things.
Let's not forget the basics. Make sure your website is well-designed, easy to navigate, and full of quality content. Once you've got those down, start working on more advanced SEO strategies (like keyword research which we will talk about later). By taking these simple steps first, you'll set yourself up for success in achieving higher rankings in Google and other search engines.
Understanding keywords is essential for any business. Not only do they help to improve organic traffic, but understanding the keywords that are important to your audience can also help you reach a larger audience. Here are some tips for content marketers to get the most out of keywords:
1. Start with keyword research. Keyword research is important in order to determine which keywords are most important to your target audience and how best to optimize your content around those keywords.
2. Make sure your content is optimized for search engines. Once you have determined your target keywords, make sure that all of your content is properly optimized for search engine results pages (SERPs). This will ensure that you rank high on relevant searches and attract more visitors from potential buyers.
3. Use keyword density correctly. Too much or too little keyword density can damage your ranking and visibility on SERPs, so be careful not to overuse them or use them incorrectly. Do not keyword stuff, instead aim to have just the right amount of keywords to give readers good understanding about the article without being overwhelming or intrusive. Keywords also serve to give context to the content which allows search engines to index and rank your pages correctly.
4. Make use of long-tail keywords. The vast majority of highly targeted organic traffic comes from long-tail keywords. Hence, you should focus your efforts on targeting long-tail keywords instead of the more generic, short-tail keywords. Long-tail keywords are usually more specific and have less competition. This makes them a better option for generating leads and increasing organic traffic.
In order to create great content, it is important to understand how to conduct keyword research, as we have touched upon in the second commandment. By understanding the keywords that are most relevant to your audience, you can create content that is both informative and useful.
Creating content for both people and search engines is critical for success in today’s online world. People want information that is easy to understand and engaging. This means that your content should be written in a way that is accessible and engaging. Additionally, search engines reward quality content with higher rankings. By writing quality content and optimizing it for both people and search engines, you can ensure success in today’s digital landscape.
Creating great content is not easy, but it is essential for both online success and long-term visibility. By following the SEO Commandments, you can create content that is both informative and useful to your audience.
There are a few things to keep in mind when creating great content. First, make sure that your content is highly useful and relevant. This will help to engage your audience. People want information that they can understand quickly. Second, don’t forget to optimize your content with keywords! By writing quality content and optimizing it for both people and search engines, you can increase your chances of success in today’s digital landscape.
Generally, people dislike waiting for web pages to load as humans have short attention spans. Slow loading websites badly affects user experience, and it is known that if a page takes longer than 3 seconds to load, then people are more likely to bounce to another page or just abandon the website entirely.
Not to mention, Google will penalize websites that take more than 3 seconds to become usable. This means you can kiss goodbye to the chance of ranking your website in the top spots of the SERPs.
As a general guideline, make sure your website doesn't take longer than 3 seconds to load and become interactive and you will be in the good graces of search engines like Google.
Meta tags are page identifiers used by Google and other search engines to understand what a page is about. It consists of the meta title, usually the page title, and also meta description, which is a short description of what the page is about.
When it comes to writing meta tags, there are a few tips that you should keep in mind. Keyword rich phrases are essential for improving your SEO rankings and making it easier for people to find your content. Additionally, make sure that your titles are clear and easy to understand.
Write titles that are catchy but not misleading. Use numbers and lists in your headlines for added impact. And finally, be sure to keep your headlines unique and interesting so that they stand out from the rest of the content on the web.
It might be easier said than done, but making sure your headline is catchy yet rich with keywords may prove to be more challenging than anticipated. However, if you can pull it off correctly, it will reward you tons of organic traffic.
A lot of people use the word “backlink” as if it was a dirty word. “Backlinks” is one of those words that is misunderstood by many. To many people, backlinks are just “links to your site from other sites”.
This is true, but why would you want to have backlinks? For SEO purposes. In order to rank better in search engines, you need to have good quality backlinks. Quality backlinks are links that point to your site from other high-quality sites. The reason why I’m saying “high-quality” is because if the link points to your site, then it has to be relevant to your content.
Let’s take an example. Let’s say that you own a website about dogs. You post a new article on your site and people start sharing it with their friends, family and other dog lovers. Some of these people who share your article decide to include a link to your site in their Facebook posts. Now if there was an article about the best dog food, then these people have shared a link to your website that is about the best dog food.
If they liked what they saw on your site, they may re-visit and even convert into leads and eventually customers. However, even if they did not convert, you would have generated additional organic traffic that's coming in via the backlinks you've built.
Having backlinks also signals Google your site is reputable and contributes to site authority and pagerank on the SERPs. So don't pass up on building backlinks back to your site, especially reputable sites. Now, get out there and start building backlinks wherever possible!
What does it mean to build E.A.T. (Expertise, Authoritativeness and Trustworthiness) with content? It takes more than just good keywords these days to establish your website or brand as an authority and expert in your field or industry.
In order to gain the trust of your audience and search engines, publishing professional content that is useful and relevant to your target audience consistently is absolutely necessary.
When people trust the content that you put out, they will keep coming back for more as they have established your website/ brand as an expert and authority in the field or industry you operate in. This sort of trust takes time to build up, but once you succeed, then you will see a consistent flow of organic traffic coming to your site.
Of course you would still need to maintain your E.A.T. after achieving it by continuing to publish useful and relevant content regularly.
Images are an important part of your website content. They can help to convey the message that you're trying to send and attract visitors. However, if your images are not optimized correctly, they can lead to decreased traffic and engagement.
There are a few tips for better image optimization:
- Optimize file sizes across all your images, you need to strike a balance between quality and file size.
- Make sure your images are properly captioned. Captions help to further describe the message you are trying to convey with the image.
- Use appropriate keywords in your image alt text, titles, and descriptions for your images. This helps search engines understand what the image is about and also helps visually impaired audiences to decipher the presented image.
- Use keyword-rich file names for your images. This helps search engines understand your image in order to index them properly in image search on search engines.
You can't improve an image if you don't have all the necessary files present, so make sure each one is properly labeled with file name, description, and any relevant keywords. And finally, always ensure that all of your images meet Google's quality standards before uploading them to your website or blog.
If you follow these tips, you'll be able to improve your organic traffic and overall website visibility.
Quality content is the key to success when it comes to SEO. It's important to follow best practices when it comes to keyword density, meta tags, and titles as we've seen above. Additionally, it's important to promote your content through social media, email marketing, and other channels. You can then use Google Analytics to track your progress and see the ROI of your promotion efforts.
Google Analytics is a great way to track your progress and see the ROI of your promotion efforts. By understanding where your visitors are coming from, you can optimize your content for the most effective reach. For example, you might want to focus on promoting content to users who are searching for specific keywords via specific channels.
Promoting content is critical for SEO success, and using Google Analytics makes it easy to track progress and see the impact of your efforts on various channels.
It's important to monitor your progress and keep track of what works and what doesn't in order to improve your business. You can do this by looking at things like your keyword rankings, organic traffic, and conversion rate. By tracking these statistics over time, you'll be able to see which tactics are working and which ones aren't.
The most popular ways to monitor the performance of your website is by using Google Analytics and Search Console, which are FREE and provides you with many useful and insightful data points!
Try different tactics and strategies and see which ones work best for your business. This is a constantly evolving process, so don't be afraid to try something new every once in a while. If it works well for you, stick with it! And if it doesn't work out, always be open to trying something new again.
SEO is an important tool for any business that wants to rank high in search engine results and attract more organic traffic. However, SEO is an ever-changing landscape, which means that what worked yesterday might not work today. As a result, it's important to stay up-to-date on the latest trends and best practices. The ten commandments of SEO are a good starting point for anyone who wants to improve their website's ranking. By following these simple tips, you can set your site up for success and start seeing real results.
In emergency situations, we typically scramble for instant answers to solve the problem at-hand.
Waiting for a customer service rep to reply to your email could take hours, or days, calling up the help centre could result in a call queue or worse, there’s nobody around to pick-up your call as it’s after office hours and not every business can afford to provide 24/7 phone support.
Chatbots would be able to respond immediately, even though there are hundreds of other people chatting with the bot at the moment, rest assured that you will get a response from the chatbot.
A lot of time is spent on repetitive tasks on a daily basis such as answering the same question to hundreds or thousands of clients/prospects, qualifying prospects, answering support questions etc. All this can be automated with the use of chatbots, saving precious time for your human resources.
Cut the number of support staff significantly by deploying a support chatbot to handle frequently asked questions, leaving your staff to handle more complex support issues. This will undoubtedly reduce your operation costs in the long run.
The beauty of deploying chatbots for your business is that they can function 24/7 without the need to increase headcount nor payout insane amounts of overtime compensation.
This allows you to capture leads from an international market with varying time zones as well as keep your workforce to a minimum.
Messaging apps are gaining popularity, as such chatbots deployed on popular messaging platforms can serve as your new business communication channel. You can reach new segments of users that was otherwise out of reach due to resource and manpower limitations.
Humans are interactive creatures; it is no wonder we find filling up forms to be boring tasks. Taking a different approach, chatbots can make feedback and surveys interactive, lowering the guard on respondents.
People tend to answer more questions when they feel comfortable and let their guard down, chatbots can achieve this level of interactivity traditional web forms are not able to.
It can be frustrating to search for information on a website. Chatbots are able to assist first-time and returning visitors to find what they’re looking for more directly by asking.
This will not only increase user experience but also conversion rates.
Lead qualification is a tedious and time-consuming task, often requiring sales agents to repeat the same questions over and over again.
Chatbots are able to automate this process, freeing up your sales agent's time to focus on closing more sales.
Let’s face it, there’s never enough resources and manpower to attend to each and every customer. The end result? Some customers will feel neglected or outright feel that your customer services sucks.
Chatbots are able to provide the much needed customer service and build better relationships with your customers as chatbots do not ignore anyone and are able to have close conversations with multiple customers at the same time.
Customer journeys are not only important, they are often overlooked by business owners. It determines the overall experience customers have with your business and leaves a lasting impression on them.
Imagine how would you feel if you tried to reach out to a live chat agent but was put on hold for hours, after that just to find out that the agent doesn’t have the answer you are looking for and directs you to email the next level of support.
A good guess would be frustration, disappointment and finally giving up.
Using well programmed chatbots, the customer journey can be a lot more pleasant with instant responses from your bot which answers most of the basic questions, only redirecting customers to a human support staff then needed.
The result? A happy and satisfied customer who will be an ambassador for your business at no extra cost.
Do you receive tons of email daily? I do, there are so many promotional emails in my inbox but I never open them.
This is the reality of email marketing today, it’s still a primary communication channel, but it is very difficult to get someone to open your email (this is a topic for a separate discussion).
Chatbots on the other hand are better received, as it engages the audience directly in conversation. Conversation is the heart of human communication, as such it is way easier to get someone to respond to a direct message than replying to an email.
Email, perhaps the most anticipated digital document in the early days of the Internet. You’d login to the Internet via your 56k modem, and after a series of “connection buzzes” you’re connected to the Internet and see the wonderful notification message pop-up, ‘You’ve Got Mail’.
We used to love our email, reading every mail that came into our inbox. However, after years of being spammed by marketers, schemes, scams etc. email has gotten a bad rep. How do you feel about email now? Is it still a viable marketing channel for business owners?
The short answer is YES, but I believe it will take more than a resounding YES to convince you. There are 4 billion email accounts to date worldwide, and it’s predicted to reach 4.1 billion by 2022, which is more than half of the global population!
With such staggering stats, there has to be something to be gained from Email Marketing. Let’s dive into the undeniable reasons why Email Marketing still matters today.
It’s undeniable that people are more mobile today than they ever were, smartphones are mini computers and these days almost everyone owns one. Even though not everyone will shop from their smartphones, however, many will check their email on it.
What you should know though, is that the most popular activity people do using their mobile device is checking their email, as reported by IDC. With over 5 billion unique mobile users globally to date, Malaysia has a share of over 21 million unique mobile users.
Even if you are a local business targeting the local market, that’s a huge number of prospects to reach out to. Add to the fact that mobile users often check their email, which includes marketing messages from businesses like yours!
Email marketing is the ideal tactic for businesses, especially small businesses as unlike apps or SMS marketing, there’s no need to invest in new technology or software development. It is also more accessible as it reaches prospects who are using other types of mobile devices besides smartphones, e.g. tablets, laptops.
Search Engine Marketing may seem like a very broad term; however, it has now come to mean paid search ads. The most common and popular search ad platform is probably Google Adwords. These days there are a lot of other options, such as Bing Ads, Yahoo Ads, and let’s not forget the second largest search engine Youtube, which also allows advertising now.
Search engines have been around for decades and has become the most popular way for people to navigate the vast ocean of websites on the Internet. How would you search for information online? You’d naturally go to a search engine (usually Google) and type in whatever it is you are searching for. We have grown to trust the results returned by search engines due to their continued improvements to their algorithm and upcoming AI technology.
As seen in the above screenshot of a search engine results page, also commonly known as SERP, you will see that the first result is a paid ad, sometimes there may be up to 3 or 4 paid ads and below the actual search results. Now let’s explore the reasons why SEM will unmistakably benefit your business.
In Malaysia alone, Google ranks as the number one top visited site with over 165 million visitors per month in 2018. This makes the visibility of ads on search engines extremely high. Imagine having just 1 million people seeing your ad daily, even if 1% of that converts to sales, it would still be significant. Visibility on traditional print ads would pale in comparison with the millions of views you could potentially get from SEM. In the crowded marketplace of today, Brand Visibility is extremely important.
People who see your ad on SERPs are searching for something specific, and if your ads are setup correctly, then you will be receiving highly targeted traffic. The ads on SERPs are displayed based on the relevancy of your ad copy and targeted keywords, as such, people who click through to your website from the ads have a specific search intent, and have a higher probability to convert into paying customers.
You can quickly setup a Google Ads account and have your first Campaign up and running within an hour. That’s how fast you can setup and implement Search Engine Marketing. As long as you have a well-planned advertising campaign with all the content ready, expect to have your ad out in the digital ocean within minutes. You do need to put in the legwork beforehand to have an effective campaign running.
SEM allows you full control of your ad campaign if you choose to manage it on your own. You choose when to run your ads, at what budget and where to run them. Unlike placing an ad in a magazine where you are not in control of the distribution location and amount, with SEM, you will be able to tailor your ad campaign to your needs and control your marketing like never before.
Google Adwods has a very low point of entry, you can start advertising from as low as 2USD per day (depending on niche)! Try getting an ad placement classified text ad in the smallest column in a newspaper with that kind of money. It’s cost effective as well, according to Google, businesses make an average of double their investment in Adwords. This means for every 1USD you spend, you can make an average of 2USD in revenue. To top that off, Google display campaigns reach up to 80% of global netizens and to date there are at least 300,000 mobile apps serving Google Mobile Ads. Where else can you get that kind of bang for your buck?
If you’re a local marketer then you stand to benefit even more from SEM. Local Marketing connects regional businesses with its surrounding community which it services. When people search for local businesses, say ‘Italian restaurants in Penang’, and you so happen to have an ad targeting the local market, then your business listing and ad will be connected with that query in the search engine.
Google has even given an advantage to local marketers with its Local 3-Pack update in 2016, which gives local ads the top 3 positions for location-based search terms such as city or region names and phrases like ‘near me, nearby’. It’s also known that searchers who find local business information are more likely to visit the physical store. Think about the last time you used Google to lookup a local business, you were either looking for the address, opening hours or different branch locations because you had the intention to visit the store. Now think what would happen if you searched for a local business and couldn’t find any information or listing information at all, how would that make you feel towards that business?
SEM is more than just text ads you see on SERPs and display ads you see on various partner sites. In fat there are many other types of ads which you can create based on your goals, audience and budget. Below are some of the popular types of SEM options available to you:
SEO may provide you with long term and longer lasting results, however it takes time to build up, often times more than 6 months. Businesses may need to bring in revenue quickly, as such SEM can help you bring in immediate results.
You can easily create your ad in minutes, the approval process may take a few hours to a day, which is considered quick when compared to other marketing strategies. Once your ads are launched, you can expect to see an increase in traffic, clicks and possibly even conversions coming in. Of course, account maintenance and optimization are part and parcel of running SEM campaigns.
The important point here is that, you increase your potential in getting more clicks and sales the moment your ad goes live. As such, SEM is one of the fastest-to-launch marketing strategy you can implement, just bear in mind the need to monitor and optimize your ad campaigns to ensure long-term results.
The beauty of digital marketing channels is its abundance of data which you can access. There’s not much data which can be collected from traditional advertising media, however, with digital virtually everything can be tracked and measured.
Besides demographic data, you can even get to know the number of people who clicked on your ad, what time did they click it, where are they from etc. The abundance of data available not only gives us insight into what type of ads work and what doesn’t, it allows us to tweak a poorly performing ad on the fly to save us precious advertising dollars.
Make use of digital channels and the data available to you to make detailed analysis and plan out your marketing strategy so that you are optimizing your marketing budget to achieve maximum results.
Now we all know that there’s nothing FREE in this world, or is there? Being Pay Per Click (PPC) means that you won’t be charged for the ads to appear on SERPs. You will only be charged when someone actually clicks on your ad, which is what we are aiming for as well. However, we do not want random clicks which do not convert, so even if they do not click the ad, your brand would still be visible to searchers.
With PPC, your brand exposure is literally FREE of charge even if it has been displayed hundreds or thousands of time. So, don’t be too worried if clickthrough rates are low in the beginning, sometimes gaining brand exposure is equally important. Perhaps even more important than having random people who are not interested in your business clicking your ad and not converting.
So next time your ad doesn’t receive the number of clicks you anticipated, do not feel discouraged, instead feel great that you are receiving FREE Brand Exposure. Maybe your brand exposure would eventually change the minds of non-believers someday. So what are you waiting for? Get your business online now with the right SEM campaign.
We want to pull relevant traffic to our website, as these will most probably turn out to be quality leads which have a higher chance at conversion. Which is why organic search engine traffic is the best traffic. You may ask why?
It’s simple, because these people are already searching for the term which your content is ranking for. When people search for specific terms, it means they are looking for a solution, and your business can provide the solution for them. This works way better than “pushing” out advertisements asking people to buy from you.
The cost of SEO is significantly lower than running paid ads, thus decreasing acquisition cost per customer. You could even say that SEO is FREE if you have the experience and know-how to implement it yourself.
Otherwise the only cost you incur for doing SEO is hiring a trustworthy SEO agency to help grow your rankings.
As mentioned above, by putting out good content with a well-thought-out SEO strategy, we are able to pull more relevant traffic to your business website. Traffic which reaches your website via SEO strategies are more likely to convert as the audience fits your website content.
This also means that there’s an intent in the search, an intent to look for a service or product to solve their problem, and your website fit their search intent. So, the likelihood for conversion for traffic with intent is exceptionally high compared to traffic which came from a paid advertisement.
We’re in business for the long-term, and unless you are a multi-million-dollar company, you probably don’t have the marketing budget to put out paid advertising for the long term. Your best bet then is to pull traffic to your business website instead of pushing out ads.
Having well written SEO copy will give you a cost-effective long-term traffic magnet which can last you years without additional cost once the content has been put up. We think it’s a no-brainer.
As mentioned above, the content on your website lasts a long time. A well written piece can last several years and keep pulling in relevant traffic, giving you consistent results over a longer period of time. If you are out for long lasting results, then your best bet is to get your website content search engine optimized.
Google loves content, but there’s one thing Google loves even more, relevant and optimized content. Google has a reputation to maintain, as such they are stringent in filtering and matching relevant content to searchers. Imagine Google giving you irrelevant search results every time you searched for something, chances are you won’t be using Google anymore.
The only way for you to pass the Google or any search engine’s test is by putting out well-crafted search engine optimized content. This will help search engine spiders to crawl and index your website as accurately as possible, and subsequently serve your website as relevant search results in your industry.
Having good SEO content on your website will help improve your overall online marketing efforts. Be it social media or SEM, you will see an overall improvement in your online marketing ROI as any complementing marketing activity will serve to support and push your rankings even higher.
Good SEO copy can be tweaked and re-used in social media and other marketing channels, which will then point back to your website, thus increasing the results of your overall online marketing effort.
We know that Google updates their algorithm often, sometimes it’s to tackle some unscrupulous black hat practices, but oftentimes it’s to improve overall user experience.
The only sure-fire safe way to stay in Google’s good books is to produce killer content which is search engine optimized. Killer content needs to be relevant to the search term you want to rank for as well, as such there is still no avoiding SEO-ing your copywriting.
Good SEO Copywriting not only gives users relevant content that’s helpful, it also helps to build your brand. Users who frequently find your web page in their search results will tend to remember your brand more easily. Having good SEO copy will increase the repetitive appearance of your brand in the search results for your target audience and thus helps to build brand retention in them.
Search engine results pages (SERPs) will always try to serve the most relevant search results to the user. By optimizing your content for your target keywords, you increase the chances of search engines serving your web page as a relevant search result.
As more users click-through to your web page, search engines will see that your web page is more relevant than the one above and increase your ranking over-time. Having good SEO copy will eventually land your website on the front-page of major search engine results.
The Internet or World Wide Web as its name suggests, is meant to be inter-national or world-wide. We are fortunate to live in this era, as we now have the means to penetrate global markets while operating from our home country.
If your site has good, relevant and optimized content, then it has the potential to not only reach local markets, but international markets as well. The only limit you have is by not taking action to do SEO properly.
As mentioned previously, we are in business for the long-term, as such we would need a long-term marketing plan. Now equipped with the knowledge on the importance of SEO, let SEO concepts guide your long-term marketing strategies.
Either plan your marketing strategies around your SEO strategy or vice-versa, if you already have tons of good, relevant and optimized content, why not use it in your marketing strategy?
Conversely, create relevant content to complement a new marketing strategy, all with the conscious decision to SEO your newly created content so that it brings relevant traffic for your marketing campaign.
We mentioned earlier how you can build your brand with SEO copywriting. What do you think happens if people keep finding relevant content and solutions on your business website?
They begin to trust your brand, even the search engines will start to recognize your brand authority in your industry. The key is to keep putting out good, relevant and optimized content.
We all want a good user experience when surfing the web, but are we providing users who visit our websites a good user experience? Often times we are met with irrelevant content or a badly designed website, or both.
Now, with a nicely designed website, your next step would be to provide relevant content to your users. To achieve that, you need to make sure your content is optimized for the relevant search terms users will search for.
Doing this will ensure search engines refer relevant traffic to your website, and subsequently have a good experience going through your content.
As consumers, we do our research online these days before making a purchase. The same goes to your customers, they are most likely doing research before deciding to purchase your products or services.
Knowing this, it is a good opportunity for you to impact your customers buying cycle by using well written copy to convert them.
SEO is a long-term strategy, taking as long as 6 – 12 months to see significant rankings. However, once you make it up to the top of the rankings, you rarely go back down.
The only reason your rankings would drop is either due to SEO competition or a major change in the Google algorithm.
So, take your time and build a steady foundation of optimized content, this will solidify your position more easily compared to any black hat techniques.
The major benefit of online marketing is that everything you do is trackable and quantifiable, try putting up a billboard and ask your agency for statistics and conversion rates and you will be greeted with a blank stare.
Data is crucial in the digital age, it can be the determining factor to steer your business in the right direction, or continue to sail blindly in the digital ocean and hope you don’t hit a digital ice-berg.
Rest assured though, all your well-thought-out SEO copy can be tracked and quantified, giving you insights into your users and enabling you to make more educated business decisions.
Building a brand may be tough, however maintaining a good online reputation is even more vital to preserve a positive brand image.
Well-crafted SEO copy ensures that your online reputation is protected, as you are assured that the content you put out are not only positive, but relevant to searchers.
The digital age is an age of opportunity; however, it is also an age of action and speed. Those who take action first will get ahead of the competition, while the non-action takers will be left in the dust.
There are still plenty of opportunity, as many businesses are still ether deciding whether to get on the bandwagon or in the transition stage.
It is time to take action quickly to build up a solid foundation of SEO copy for your business website and stay ahead of your competition.
Google updates their algorithm often, and one such update sees Google placing more importance on local search.
The Google Venice update, for instance, made it critical for businesses to have a dedicated landing page for each of the locations they service and optimize the page with the relevant keyword combination.
It is obvious the importance of having to optimize your content in order to put out relevant information to your users.
We mentioned previously that SEO copy is trackable and quantifiable as it is a webpage and there’s a ton of data you can collect about your users.
You can track how long the user spent on your page, where do they exit to. This gives a lot of insight into the behavior of your users, which gives you vital signals as to which content is popular, allowing you to tweak your SEO and content strategy instantly.
This is just touching the surface of the amount of data you are able to collect about your users, and in the digital age, knowledge is power.
Well written copy can be quickly tweaked and used in other forms and media, what more if it is search engine optimized content.
You can integrate your marketing mix with SEO copy and spread the SEO goodness over to your social media channels and email marketing with some minor tweaks to adapt the content to the medium.
Let’s face it, people generally do not trust advertisements. We all know that SERPs have advertisements on the top and right of the page, would you rather click on an advertisement or an organic search result?
Our guess would be that the majority of people will click on the organic result instead of the advertisement, and the only way to appear on the top of SERPs is to have good, relevant and optimized content on your website.
Have you just taken on a digital marketing role and are tasked to promote the company's brand, market all available products and build a community on social media? Or perhaps you are a solopreneur and are the one-man army of your business.
No matter which situation you are in, digital marketing is a great way to reach your target audience in a timely manner. If you are equipped with the knowledge of online marketing, you can grow your business and create happy customers rapidly. However, there are 7 deadly sins that marketers make that halt their success. Digital marketing is a broad subject and it can get overwhelming, so it's important to know what the common pitfalls are and how to avoid them.
What are the 7 Deadly Sins of Digital Marketing?
Below we highlight the 7 sins and relate them to the most common mistakes in digital marketing. Avoiding them can help to grow your business, however ignoring them can prove detrimental as we will see below.
The sin of lust in digital marketing is not a sin of the flesh, but instead a hunger for success without having a strategy. It is the desire to be successful with any means possible, even if it requires bending some rules.
It is wanting to be good at digital marketing and advertising without even knowing the basics of how they work, nor taking the time or effort to actually become competent at them.
The natural human desire for success and achievement can be dangerous. If left unchecked, it can make you lust for success. You want your business to grow and to be seen as a success. The dilemma comes when you forget to put a strategy in place to get yourself there.
You may be able to achieve great things, but if you don’t have a strategy in place, then you’ll never be able to sustain it. You can’t just want success. You have to work for it. You have to have a plan and achieve success one step at a time.
The easiest way to overcome this sin is to have a well thought out marketing strategy that aligns with the company's business plan. Break down your strategy into smaller tasks that are executable and manageable. Then work through the tasks and make sure you complete each of them successfully. Each small success will eventually accumulate into the success of your master strategy.
It's hard for marketers to resist the urge of comparing themselves with others. With social media platforms like Instagram, Facebook, and Twitter, it is much easier than ever before to see what everyone else is doing.
Hence, marketers often succumb to envy as they compare their efforts, failures and success with others. You may feel anger and resentment when you see a competitor do well, or when someone else does something better than you. Envy is a negative form of competition that will eventually pull you down and break your confidence if you are not strong enough.
Envy can be a pretty big sin for some businesses, but a small one for others. Many businesses are in the same funnel and industry, so it’s only natural to want to compare yourself to your competitors.
However, you should never compare the size of your business to the size of your competitors. This is usually not a valid comparison and will cause you to make assumptions about your business that aren’t necessarily true.
Here are a few ways that you can overcome this digital marketing sin of envy:
There's a common problem among small-medium enterprises - the lack of understanding of the power of content. They either do not publish any content at all or try to publish as much content as possible. The temptation to get as much content as possible published is strong. But, quantity does not equal quality.
Trying to cover all topics and keywords in your content with very little or no focus will lead to content that is less than useful to your target audience. Instead, try to focus on publishing a few pieces of high-quality content, rather than a bunch of mediocre ones. Also, keep in mind that posting to social media does not equate to reaching a large audience. If your content holds no value for your target audience, then it will in turn attract no one.
Successful businesses know the importance of quality over quantity. Only publish content when it is necessary to satisfy customer needs or answer burning questions. You should not publish an article just because you feel pressured by your peers or just because it is deemed as marketing.
You can easily overcome the digital marketing sin of gluttony by focusing on quality instead of quantity. Publishing quality content can help you business succeed for the following reasons:
The rise of digital marketing has given rise to more greed today. More and more people are expecting to see quick and immediate results from digital marketing. People have become impatient and as a result greedy for instant results.
As a result, many marketers would move on to the next thing if they did not see immediate results. They just couldn't stick to a plan or strategy long enough for it to bear the fruits of their labor.
Also, many people are jumping into digital marketing to try to cash-in on the trend. This results in a huge drop in quality in digital marketing as you can often find digital marketers who are delivering less than mediocre content. In fact, don't be surprised if you find some digital marketers who don't even know what a keyword or SERP is, much less how SEO works.
The digital marketing industry has completely lost sight of the fact that digital marketing is a process and an art form. Try to avoid this sin by being modest and realistic with your expectations. Take the time to learn the relevant skills and knowledge, and don't ever think that digital marketing can yield immediate success.
Digital marketing takes time to nurture before results can be seen; and just as how a baby needs to learn how to walk before they can run, digital marketers too need to build a strong foundation in digital marketing before being able to generate successful results.
Digital marketing is very dynamic space that changes quickly. A good digital marketer should always be looking for new ways to expand, and grow their digital marketing knowledge and skills in order to keep up with the frequent changes.
This may mean having to learn new tools, tactics, trends, platforms, and strategies in order to unleash the full potential of digital marketing.
However, there are many situations in life when you don't want to make a change because you're comfortable with what you know, and even if it's not working out for you. The sin of sloth can be fatal for digital marketers who succumb to laziness and unwillingness to learn and upgrade their knowledge.
You can easily overcome this deadly sin by making a self-learning plan, keeping track of your progress and set goals to be met. For example, you could set aside 30 minutes every day for reading up on the latest digital marketing trends to stay abreast of the latest developments in the space.
As and when you find new technology, tools or even a new course, you may then set aside more time to for self-study. It's really a matter of optimizing how you use your time.
Sometimes having a great marketing strategy is not enough to give you a competitive edge. You may then succumb to wrath and blame your competitor for your lackluster performance.
The fact is that you will always have competitors. If you are not able to beat your competitor in the market, it simply means that you are not providing enough value to your market. Thinking of ways to destroy your competition with underhanded tactics will only end in a lose-lose-lose situation for yourself, your competitor and possibly the entire market.
Instead of feeling angry at your failing strategies, or successful competitors, you should take it positively as a challenge that you will overcome. Do not lash out negatively on social media towards your competitor, or publish biased content. This would do more harm than good for yourself and for your company.
Instead, take a deep breath, expel the anger you are feeling and rethink your strategy when your mind is calm. Focus on adding more value to your market, no on destroying your competitors and not only overcome the sin of wrath, but will also emerge successful over time.
As you start running more digital marketing campaigns that are successful, you can often get too full of yourself and succumb to the sin of pride. You may start thinking that you are better than the rest of your competitors and start losing your edge quickly.
The digital marketing sin of pride is a deadly one because it leads to the assumption that your products or services are better than your competitors'. This false sense of superiority will quickly lead to customer dissatisfaction and eventually failure if left unchecked.
What you should be doing instead is to stay humble and remember that people are not interested in you. It may be hard to swallow, but your customers don't care about you as much as they care about what's in it for them.
In order to overcome the sin of pride, you need to listen to the feedback and then make changes. Being a business owner is not for the faint of heart. You have to be tough and you have to be fearless. You need to face up to the truth and make changes when the truth hurts, and you can be damn sure that the truth never fails to hurt.
So, get rid of feelings of self-importance and stop making decisions based on your own desires. Instead, start seeking out solutions that is best for everyone. You will see your business flourish once you rid yourself of pride.
The success of any digital marketing strategy rides on your ability to avoid the above 7 deadly sins of digital marketing. In today's hyper-competitive market, it is easy for anyone to give into any of the deadly sins.
However, if you can keep your head down and focus on delivering value to your target audience, your brand will stay strong and your customers will keep coming back for more.
What are your thoughts? Do you notice any of the deadly sins manifesting in your digital marketing efforts? Reach out to us if you require assistance in quelling any uncertainties you have about digital marketing. We are happy to help.
Data storage used to be an expensive aspect of computing. Ten years ago, Terabyte(TB) storage drives were only accessible to the wealthy or huge organizations. But times have changed and now TB storage is practically accessible to everyone at affordable prices.
Over the years there been multiple cloud storage solutions, I still remember when Dropbox first came out, it was a dream come true! Online storage started to extend the physical storage capacity we had on our desktops/laptops. The best part? There's usually a free tier where 5GB to 10GB of free storage accounts were given away, and you could progressively earn more by doing certain tasks such as introducing friends etc. (Note: this was only necessary if you could not afford a paid subscription based account or are too stingy to part with your money monthly for a larger capacity.)
Then slowly more options became available as competitors started to jump in on the bandwagon. We started to see Google Cloud Storage, then Microsoft came out with their OneDrive Storage to name a few bigger players. There are probably hundreds more cloud storage services out in the cloud, some less well known, some have limitations such as cold storage without the ability to share files etc.
Still people used physical storage drives, as it was the low-cost storage solution of choice for many. Compared to having to pay an annual subscription of say $200 for a 1TB cloud drive, physical drives were still more cost effective. However, even though physical storage drives are great and easy to use, but you can't access it from anywhere in the world unless you bring the drive with you.
Also they were vulnerable to getting corrupted and aren't exactly shock resistant if you're carrying them around. Though, to be fair, the newer portable hard drives are a bit more hardy and can take a bump or two, but failure rates are still there.
Now I believe the cost of storage is probably not the biggest issue we face today, but rather it is the ability to sync all the files in one central location where it is easy to access. Raise your hand if you are guilty of having multiple cloud storage accounts with various cloud storage services. The average person would probably have a Dropbox, Google Drive and OneDrive account in addition to the mess of files and folders on their desktops, laptops, phones, tablets etc...
To date, no cloud storage service provider had ever thought of bringing it all together, syncing the various different online storage accounts into one powerful cloud storage solution. Not until now, yes, today we'd like to introduce you to Publist. We dare say that Publist is the cloud storage solution of the future, and for good reason.
The Publist team consists of it's two founders:
Will Haering is an entrepreneur, advocate, and developer working to change the way we do work in the cloud. He previously attended Phillips Exeter Academy. He's worked with the Precision Engineering Research Group at MIT, built software at TetraScience, Symphony Commerce, Restocks, and StratoDem Analytics, and volunteered as a founding director at the Project for Better Journalism. He recently worked on simplifying news distribution with Perigraph and is now building a desktop in the cloud at Publist.
Ben Chappell is an entrepreneur, growth marketer, and sales person working on changing the way people manage their files. Ben has previously founded a newsletter and chatroom for day traders, worked on a decentralized solution for the carbon trade with Bit-C2 technologies, and has consulted for Synstream Energy, a public mining and natural gas company. Ben is now the Head of Growth at Publist where he aims to show people how to centralize their cloud files and workflows.
Enter Publist, a cloud desktop storage solution that features file-syncing services to connect all your OneDrive, Google Drive, Drop Box and other cloud storage accounts.
The founders vision for Publist is a window into all your cloud files, bridging your desktop and cloud data.
The end goal of Publist is to become the first universal cloud file system:
The most basic function of Publist is as a cloud storage solution. This is pretty straightforward where you can upload files for archiving to clear up precious hard disk space. It can also serve as your backup drive in case those fragile spinning-discs fail you when you most need them.
The interesting thing about Publist is it allows you to connect to external storage providers such as Amazon S3. Google Cloud Storage, Digital Ocean Spaces, Encrypted Drives, Backblaze B2 are coming soon.
Next we come to the main highlight of Publist, connecting and syncing to third party apps. As of this writing, they have a pretty good selection of apps which you can connect to which include the following:
Besides the 12 available apps which you can connect to currently, they have an even more extensive list of apps that will be added in the near future. Among these apps are the following:
The whole idea of Publist was to help people organize their files and folders from various sources in one central location. As we've seen above, this is achievable with the many apps which can be connected and synced with Publist. Seriously this cloud storage solution can only get more powerful once more integrations are made available. As it is now, it is already very powerful, allowing you to connect to major cloud drives such as OneDrive, Google Drive and Dropbox.
Other than the various file-syncing services and cloud storage services provided by Publist, there is also a Hyper-Collaborative Apps Suite that is akin to Microsoft's 365 Office Apps and Google Docs. The suite consists of:
In addition to the awesome apps listed above, you will also be able to use Publist to visualize various data through a cloud-native file system that allows the storage and analytics of customer data.
This feature may not seem important to most of us but it will definitely come in handy when the need arises, you will how convenient it is to be able to access your data from anywhere in the world at any time.
So we've gone through what Publist is and what can be expected from them in the future. However how does it perform in reality some of you may ask.
We've got you covered there as we will talk a little bit about our experience with Publist so far.
Our experience using the platform so far has been pretty positive. It was easy to setup and connect external cloud storage services we have such as OneDrive, Google Drive and Dropbox.
It's also fairly easy and straightforward to copy or link files and folders from say OneDrive over to your Publist drive. The implementation may not be perfect yet but the founders are making improvements on a daily basis.
For example, when we first started on the platform about two weeks ago there was no option to copy or link your files and folders, and it was just copy by default. However, after feedback from the community, the feature to just link was added in a few days time.
Customer support is also responsive as responses are received fairly quickly for a startup and the founders themselves are answering the questions at the moment.
It's also comforting to know that they are backed up by venture capitalists, which means they have money to keep them going for the long term.
The best part is they are having an offer over on Pitchground now with a Life Time Deal you can't resist.
If you'd like to find out more about the Publist deal then you may visit the Publist deal page on Pitchground, the deal won't last forever so best to grab them while they're available to avoid unnecessary regret once it is over.
If all the functions and features don't interest you, it is still well worth the money to have a life time online storage solution compared to having to pay monthly subscriptions for a cloud storage drive.
You can also check out their roadmap to understand more on where Publist is headed and what to expect next.
We hope you found this review to be helpful and informative. Do share it to people whom you think may benefit from this review. Until the next one.
Email has been around for decades. Even with the emergence of other communication channels such as direct messengers, mobile messengers etc. email remains relevant and an important communication tool for business.
Email is usually the primary channel businesses communicate with their customers. This makes email a big deal. This also means that you should not skimp when looking for a reliable professional email hosting solution for your business.
However, reality is always different from ideal situations and many businesses today still rely on FREE email accounts (e.g. Gmail, Hotmail, Yahoo! Mail) to run their business.
There can be many reasons for this. Some business owners are just not tech savvy and all they know are the big three email providers mentioned above.
Some business owners use FREE email accounts to try to save costs and maximize profits.
There are serious drawbacks to using FREE email accounts for your business. We will be looking at 7 ways FREE email accounts can hurt your business below.
FREE email accounts...
Let's take a step back and talk about how you feel when you receive an email from a business trying to sell you something, but you noticed that they're using a FREE email address. How did that make you feel about the business?
Now we can't represent your thoughts and feelings. However, every time we receive an email from a business that's trying to pitch products and services to us, and we see that they are using a FREE email address... We instantly feel that this business is CHEAP and may not even be serious about their business.
The thing is, FREE email addresses do not have any brand representation. We'd dare say that if we sent you an email using a FREE email address you'd probably think the same about us as well.
As we mentioned above, FREE email addresses make your business look cheap. The problem runs deeper than just that, FREE email addresses can really hurt your business credibility.
First off, anyone can sign up for a FREE email address. There's no authenticity linked between your business, and a FREE email address, meaning your credibility in the receivers books goes way down.
FREE email addresses may be a dime a dozen, but prospects and leads cost a lot more. If you're pitching to cold leads, you can be sure that you only have one chance at projecting a professional image to them.
Don't ruin your first impression and jeopardize the credibility of your business by using a FREE email address. Get a domain for your business, and host your email and you can be sure to increase your business credibility.
Businesses receive hundreds if not thousands of emails a day. Decision makers do not have the time to go through each and every email they receive on a daily basis.
Now imagine you received two emails, one from [email protected] and another from [email protected].
Which email are you more likely to trust? Which email are you more likely to mistake as spam?
That's assuming the email from [email protected] even gets to the inbox. When you use a free email domain to send marketing emails, you run the risk of having deliver-ability issues.
There is a high chance that your emails will get stuck in a spam filter, and spam filters are a significant concern for email marketing.
So not only do you run the risk of your target audience mistaking your email as spam.
You also have a higher risk of being filtered by the email server's spam filter as spam and never get to the inbox in the first place!
The best way to avoid your email from being mistaken as spam is to get a domain for your email and use a professional email hosting solution.
That way not only does your email look professional, you will also inspire confidence in your target audience to open and read your message.
As we have discussed above, FREE email addresses tend to be mistaken for spam. This literally translates to it having lower open rates.
Think about it, if you thought it was spam, would you even bother to open the email? You'd be hard-pressed to just hit the delete button instantly.
Campaign monitor reports an average open rate of 17.92% in 2019 for all industries.
Below is a breakdown of some email related statistics such as open rates and bounce rates by industry averages. As we can see, the odds are not exactly in the senders favor. So don't further lower your chances of reaching out to prospects by using a FREE email account.
When you use a FREE email account, you are using a domain which you don't own. As such you have no control over the deliver-ability policies of your email.
Usually FREE email accounts are meant for personal use and not business use. If you plan on sending mass marketing mailers to your contact list then you are likely to be flagged as spam by the email provider.
So if you're planning to do mass mailing and don't want to ruin the chances of your marketing content reaching your audience, then use a professional email address. You will find that it will be worth every penny you spend.
Cyber security is becoming an increasing concern as we see more data breaches to large corporations with huge databases.
Yahoo! experienced a major data breach in 2014 which affected the account information of around 500 million users. The stolen information included email addresses, phone numbers, birth dates, passwords, security questions and answers. The kicker, Yahoo! didn't know about it until 2016 when they started investigating this major cyber attack together with law enforcement officers.
In a more recent data breach in 2015, popular FREE email services were hacked and over 270 million accounts were stolen. This included a majority of users of popular Russian email service Mail.ru as well as users of Google, Yahoo and Microsoft email service were affected.
Hackers are more likely to target large corporations and FREE email services such as Google, Yahoo!, and Microsoft. This makes the hackers efforts more worthwhile compared to hacking a small organization's email server which would have a significantly smaller database.
There's a reason why large corporations are so adamant about cyber security. It would serve your business well if you subscribed to a professional email service which is not part of these large databases. Professional email hosting also boasts better security and support.
You may have noticed how personalized ads are these days.
What you may not know is that FREE email providers scan your email accounts in order to gather personal data about yourself and serve up personalized ads to you.
It may sound outrageous but it's true and it's happening. If you care about the privacy of your emails, then you should not be using FREE email services in the first place.
Also, you do not get any support from the FREE email providers should you run into technical difficulties. You are left to troubleshoot any issues that may come up, and we all know that as a small business owner, you already have your hands full.
When you use a professional email hosting service, you are not only paying for the email account, you are also paying for technical support. That in itself will give you one less item to worry about in your business.
Remember that you get what you pay for, and when it comes to FREE services, you get nothing in terms of support. It also comes with all the drawbacks that can potentially hurt your business badly.
There are other options for email hosting for your business besides the FREE providers. If you would like to have professional email hosting for your business then don't hesitate to reach out to us. We are able to help you with your professional email hosting needs.
Please give us a call at +60 10 657 6688 or contact us via email for a FREE Consultation session. We look forward to helping you have a safe and professional business email hosting service.
Google's latest update on its 'How-to' structured data markup is worth taking note of if you produce lots of 'How-to' content.
Learn how to leverage Google's latest guidelines to it's 'How-to' structured data markup to avoid some common mistakes and make your page eligible to appear as a rich result in Google search.
You may be puzzled and ask what is this 'how-to' structured data? Well it is one of the many types of Google Snippets which marks-up your content and tells Google that this piece of content is a 'How-to' article.
The reason you'd want to have rich snippets set up properly is because Google has rich results on the search engine results pages (SERPs) which shows more content in unique layouts to suit each type of rich result.
In this article we are specifically looking at the 'How-to' structured data as such we will only show how the rich results for it will look like.
Below is an example of how your content may appear in a 'How-to' rich result. This is a basic text based layout and a more visual variant may be displayed if your how-to content contains an image for each step.
This next example is a how-to page with images for each step. Users are able to see a preview of the how-to with a carousel of images for each step.
You will need to follow Google's latest guideline to make your page eligible to appear in the SERPs as a rich result.
We have made a summary of what has been added to the new Google guidelines for the 'How-to' structured data below:
Below are some content guidelines from the updated Google guidelines for quick reference:
image property. This image may be the same as the one marked up for the last step.Recipe structured data instead. Articles and general advice content that is not a specific set of instructions are not appropriate for 'How-to' markup.*Content guidelines sourced from Google's 'How-'to' guidelines page. View the full Google 'How'to' Markup Guide here.
If you are using WordPress, you can easily setup Google Snippets with the RankMath plugin.
Currently RankMath supports multiple types of Rich Snippet Markup which includes the following:
It is unfortunate though that RankMath does not currently support the 'How-to' rich snippet, but after communicating with them, they have confirmed that they will be adding the 'How-to' snippet in the future to RankMath.
So until that happens you will have to do it the 'hard way' if you really need to make use of this snippet.
You can download the RankMath plugin directly from their website or install it right from your WordPress Dashboard. Just go to Plugins > Add New and type in RankMath in the search bar and search for the plugin.
That's all for this simple guide on using the Google 'How-to' structured data, we hope you've found it useful. Do follow us on social media to get more information and sharing on digital marketing, seo, and web design.
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