Web Presence, Online Presence or Internet Presence, these terms are used interchangeably, but what is Web Presence? In today’s connected world, almost everyone has a web presence, usually it’s on social media, forums, personal websites or blogs or as simple as email. Wikipedia defines the term as “the appearance of a person on the World Wide Web. Web Presence can be measured by the amount of sites a person or business has, as well as the authority and reach of said presence via Search Engine ranking, web traffic, popularity, and number of backlinks. Now Web Presence is more than the quantity of social media accounts you have or the number of websites you have. It is also about the quality of your presence on the Internet, does it generate a lot of traffic daily? Do you have a lot of followers on your social media account? Is your audience engaging with your content? Anyone can have hundreds of websites and social media accounts, but what use is it if there’s no quality in the content that’s being posted and shared on these platforms?
It is also about the influence of your Web Presence, does your website carry authority? Are people taking notice of your Web Presence? Do they revisit your website, or introduce it to their friends and family? Most importantly, is it benefitting your audience to visit your website, social media? Web Presence is defined on Wikipedia as being “the appearance of a person or organization on the World Wide Web.” And “the amount of web presence can be measured in the amount of sites a organization or individual has, which can include their own website, social network profiles, and their site’s search engine ranking, traffic, popularity, and backlinks.” Can you identify and list out the various Web Presence you have right now that’s representing yourself and your business online? Make sure you have the appropriate representation online in order to stay competitive in today’s marketplace.