Social Media Marketing does more than just drive traffic to your website. If done properly, it can increase your overall business recognition and greatly expose your brand to an even wider audience. As of 2018, Hootsuite reported there are over 3.2 billion active social media users worldwide. Imagine the immense exposure your business could gain from social media exposure. In a study on social media trends by Hootsuite, 78% of respondents have either invested in social advertising or plan to do so in the next 12 months. If you’re still not doing it, your competitors most certainly are, let’s go through some of the proven benefits you stand to gain from implementing Social Media Marketing in your business.
We all have a brand, personal or business, and the hard truth is nobody cares about your brand. Yet we need our brand to be visible to wider audiences in order to grow it. Advertising might work, if you have deep pockets to compete with the big brands out there. Unfortunately, most small businesses don’t have deep pockets, some don’t even have marketing budgets.
All is not lost though, as we are lucky to be living in the era of the Internet and Social Media. Leveraging Social Media, small medium enterprises (SMEs) can expand their brand visibility not only to local markets, but to international markets as well. In fact, if executed correctly, Social Media Marketing can give you an edge over competitors big or small.
Using social media, you can get your brand in front of people much more easily and quickly, also it’s mostly FREE. Compared to traditional media, where prospects would have to either buy a magazine, or newspaper before they’re able to see your paid print ad.
With social Media, your audience is looking at your brand even when they aren’t thinking about your brand. This can be achieved if you have a proper content marketing strategy in place, as it blends your marketing messages into cleverly written content.
We all want traffic to our website, but how can we drive traffic over? SEO is a long-term investment, and it takes 6 months and above to see effective results. SEM is costly and is mostly a short-term solution, kind of like a booster jab which lasts for the duration of the ad. The best way to create quick results which is low-cost as well as medium to long term is to leverage the power of Social Media Marketing.
Having over 2.17 billion active Facebook users and a 3.9% average engagement rate for page link posts, that’s nearly 85 million people clicking over to websites from Facebook every day. Imagine tapping into just 1% of that traffic and you would have 850,000 people visiting your site daily! The potential of driving traffic to your website just from Social Media Marketing alone is staggering. It’s time to get a share of that traffic don’t you think?
Building backlinks is no easy feat, but if you manage to build strong backlinks then it will greatly help not just your website ranking but also your overall brand exposure. You may have read that building links on social media does not help in SEO or website rankings because they’re ‘no-follow’ links, however it still brings traffic to your website if people click on it. This is all captured in your web analytics as traffic referrers.
Other than building backlinks directly on social media, there is a high chance someone will pick up your content, comment or link to a helpful resource on your website and post it on their own website. That’s assuming you published amazing content that attracted the relevant audience and has reshare value. Now If the published content was so awesome that it went viral, then you don’t even need to lift a finger as other community members help you build your backlinks.
As you can probably see more clearly now the interconnected relationship between Content Marketing and Social Media Marketing and the power it can wield when used in combination.
Customer support and after sales service are usually where most companies fail, leaving their customers feeling sore, betrayed, neglected and eventually jumping over to the nearest competitor’s ship. Social Media gives you the opportunity to engage with prospects and customers on a personal level. If done right, this can be a huge advantage and big boost to customer retention and prospect conversion.
Customers are humans, and humans require attention. Through social media, personal attention can be given to each customer. This sort of personal engagement can increase your customer satisfaction and build meaningful social relationships. Social media doesn’t make customer service easier, but it gives you the tool to interact immediately and gather customer feedback.
Social media has become a communication tool, and building this channel into a strong bridge between your business and your customers will inevitably lead to better customer and brand loyalty as we will get to next. In today’s highly connected world, social media is communication.